# Trading vs Betting

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Trading fantasy sports contracts will never replace sports betting, which gives high adrenaline, win/lose engagement to sporting fixtures. However KiX has 3 advantages over betting:&#x20;

1. Trading is a more intellectually satisfying with a long-term view of sports performance that has an aspirational element
2. The market, positions and game are open and continuous 24/7, rather than over when the whistle blows with a binary win/lose outcome as in betting.&#x20;
3. Betting tends to be expensive with a poor risk profile. One's knowledge has to be superior to the operator's which will include an operators margin. It is hard to maintain this edge over time.&#x20;

\* **PLEASE NOTE: Under regulation KiX is not offered or promoted to UK users or residents. \***
