# We're a DAO The KiX Foundation is a not-for-profit DAO governed by those that hold our platform token $KIX - that ultimately is you, and many like you. There is no ‘them’ and ‘us’, ‘customers’ vs ‘shareholders’, there are only token holders in our project, large and small, who are all aligned in wanting our ecosystem to thrive. All key decisions will be made by the DAO members: which footballers to add, the next sports markets, the composition of the rewards and performance points, and a host of others more complex strategic decisions over time. By embracing this open, transparent and democratic structure we avoid the inevitable conflict faced by traditional corporates, between shareholders and customers, both trying to maximise the value extracted from the business. A conflict that is often seen playing out on social platforms. \* **PLEASE NOTE: Under regulation KiX is not offered or promoted to UK users or residents. \*** --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://kix-2.gitbook.io/kix/further-information/kix-vs-the-competition/were-a-dao.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.