We're a DAO

The KiX Foundation is a not-for-profit DAO governed by those that hold our platform token $KIX - that ultimately is you, and many like you. There is no ‘them’ and ‘us’, ‘customers’ vs ‘shareholders’, there are only token holders in our project, large and small, who are all aligned in wanting our ecosystem to thrive.

All key decisions will be made by the DAO members: which footballers to add, the next sports markets, the composition of the rewards and performance points, and a host of others more complex strategic decisions over time.

By embracing this open, transparent and democratic structure we avoid the inevitable conflict faced by traditional corporates, between shareholders and customers, both trying to maximise the value extracted from the business. A conflict that is often seen playing out on social platforms.